Relatable / Knowledgeable / Experienced / Compassionate / Empathetic / Hopeful
No matter the emotional, cognitive or behavioral struggle, my calling is to help others develop healthier, happier, more fulfilling lives as they gradually shift towards the person they envision for themselves. Helping others gives my life meaning and purpose.
My journey from addiction into recovery has shaped who I am today, both personally and professionally.
Overcoming my own emotional, psychological and behavioral struggles has given me a unique understanding and empathy for the challenges other people face; it fuels my passion for helping others overcome their own struggles.
- George Haymaker
I know firsthand that lasting change is possible, but it requires self-awareness, acceptance, motivation, commitment, and the courage to take action.
I grew up in a career driven family, my father was a successful corporate achiever, causing us to move almost every year, as he was consistently promoted from one job to the next. In my early teenage years, my family moved to Australia to pursue a big promotion. It was decided I should stay in boarding school here in the U.S., causing us to be apart from my age of thirteen. My parents were from the time when physical discipline was prevalent, so that is the home environment in which I grew up. There were some other traumatic experiences that occurred to me during my childhood as well.
My upbringing was privileged in many ways, but also emotionally and psychologically difficult, leaving me experiencing significant anxiety. I struggled with feelings of significance and not being good enough. Mine is not an unusual story as there are many of us who experience less than perfect upbringings. It is very common to struggle as a result as well. As a result, we can carry these struggles into adulthood and our careers.
For many years, I walked the path of a working professional—starting, building, operating, and leading several companies, mostly as an entrepreneur. The demands and stress of that life, and how I chose to cope, led me to a tipping point in my life. But it also became the catalyst to turn my life around, and the foundation for my greatest learning and growth. I struggled emotionally, psychologically and behaviorally as a young adult, a continuation from my childhood. I did not respond to or cope well with those struggles. It was only when I had no choice, and the consequences had really piled up, that I sought out the help I needed.
It turns out that our emotional, psychological and behavioral struggles stem from ingrained patterns - they form pathways in our brains because we repeat the same unwanted experiences and responses over and over again, causing them to strengthen neurologically. It made all the difference to me once I understood how the brain works - how it constructs emotions, feelings and thoughts - and how we could change our emotional, psychological and behavioral experiences if we know how to intervene and redirect them.
We have far more control over our brains and our psychological experiences than I realized. Just knowing it was possible to change, and how to go about it, was a source of great comfort to me.
With the right skillset, I discovered we can replace unhealthy ways of experiencing and responding to our emotions, feelings and thoughts with new ways that are important to us and in line with our values. We can create new habits and make lifestyle changes by retraining the brain leveraging it’s natural ability to change and adapt. This is the basis of Neuroscience coaching.
As a certified Neuroscience Coach + Consultant, I help working professionals and college students who are struggling with their own emotional, psychological and behavioral challenges that are negatively affecting their careers and personal lives.
My Certifications + Education
My Story
From Recovery to Ice cream
to Neuroscience Coaching
In 2013, I traded my alcohol and prescription drug habit for an ice cream addiction.
For many of us in early recovery, using sugar (or caffeine or nicotine) as a substitute for alcohol and drug cravings is fairly common. However, transferring addictions is not sustainable for long-term health or recovery. A goal in recovery is to stop using addictive substances and rewire the brain as we seek rewards in healthier and more positive ways.
After eating copious amounts of Haagen Dazs early on in my own recovery (and feeling and showing the effects of it!), I began searching the marketplace for a healthier ice cream that satisfied me. Not finding one, I create my own low sugar, gut-friendly ice cream brand, and ReThink Ice Cream was born in 2018.
Given my own history of experiencing anxiety and addiction, and helping others in their recoveries, I envisioned ReThink standing for something meaningful, more than just ice cream. I wanted to support and destigmatize the conversations surrounding addiction and mental health on college campuses. My college experience was where I started using drugs and alcohol to cope with my mental health struggles so I felt a special connection to this stage of people’s lives.
By sharing my story with college students, and the lessons I had learned about mental health and addiction, I aimed to inspire hope and resilience, fostering a community that supports one another in the pursuit of healing from mental health struggles in healthier ways.
ReThink was ultimately available for purchase in 450 supermarkets, Costco and over 30 colleges and universities in California, Washington, Utah, Idaho, Montana and Oregon.
You can read about it here, here, and here.
In 2023, I stepped away from ReThink Ice Cream to spend more time at home (too many days on the road), and to pursue the next chapter in my career - coaching and consulting. Because I had discovered over the years that mental health and addiction are malfunctions in the brain, I started learning all I could about neuroscience, culminating in coaching certifications in neuroscience and nutrition science.
Today, I help others address their struggles head-on and pursue life as their most authentic and ideal selves. No matter their emotional, psychological or behavioral struggle, my mission is to guide people towards a healthier, more fulfilling life, and become the ideal person they envision for themselves.
Recovery is not just about overcoming addiction and it’s not just for alcoholics and addicts—it’s the endless and daily pursuit of our best versions.
It’s not about pursuing a single goal, and that’s it. Recovery is about reaping reward from the on-going pursuit of an endless series of goals. It’s a process and frame of mind that becomes a lifestyle.
I am dedicated to making this result become possible for everyone I coach.
My clients are often high-performing individuals experiencing emotional, psychological and behavioral struggles due to their past experiences.
Experience
I have 35+ years working in professional and leadership roles, mostly as an entrepreneur. As importantly, I have decades of life experience struggling with and then overcoming some of my own psychological and behavioral challenges. In short, I can relate.
Empathy & Compassion
My personal journey through psychological and behavioral change as well as addiction recovery gives me compassion and empathy help those wanting to overcome their own challenges.
Expertise
I’m a certified Solutions-Focused and Transformational Neuroscience Coach + Consultant, and a certified Nutrition Science Coach. I educate clients as well as coach them.
My coaching blends neuroscience, mindfulness, exercise, sleep, nutrition, cognitive-behavioral tools, development of new habits, and more - all aimed at creating intentional, disciplined and rewarding lives.
My clients include: college students, corporate managers, executives, entrepreneurs, and other professionals like doctors and lawyers. I guide them through their challenges with a compassionate but direct approach, drawing on my own recovery, training, education and decades of professional and life experience.
I believe that true transformation comes from within, but I also know it can take the right kind of catalyst and support to make it happen. That’s where I come in - I partner with you in your journey to create change, and help you make it happen.